Who said good to the last drop

As above, the incident was supposed to have happened in I have been unable to substantiate this claimed gap.

As it stands, there is no way to tell the veracity of the story. It was purchased in by the Postum Cereal Company, which later acquired the General Foods Company started by Clarence Birdeye , which subsequently became the name for the Postum company. In , before General Foods had officially become Kraft Foods, Maxwell House was the subject of one of the biggest branding mistakes ever. Okay, maybe not ever , but it was a pretty big booboo.

The company launched Maxwell House ready-to-drink coffee, which was merchandized in the refrigerated section of grocery stores.

According to the label, the coffee was brewed with crystal clear water and the fresh brewed flavor and aroma are locked in this exclusive foil-lined fresh-pack. Can you see the problem? Either you take the coffee of the pack to heat it, or you drink it cold. So the ready-to-drink coffee was cold coffee.

Nobody wanted it. Ironically, there are successful brands of bottled ready-to-drink coffee which are sold as iced coffee, complete with cream and other added ingredients.

This is why I said that it was a branding mistake rather than a complete and utter mistake. General foods did have some good ideas, however. They successfully introduced Maxwell House into France, who are quite picky, and snobby, about their coffee.

General Foods, learning of the French preference for darker stronger tasting brews, developed a darker roast product specifically for the French market. The Hermitage origin was attested to by a college student who witnessed it, and who went on to become president of the Tennessee state historical society.

The last drop is as good as the first. Call for it where you usually trade. Respectfully, WM. No dregs. All pure and wholesome. The most popular drink of the day. A perfect thirst quencher. Treasury Copying Ink. It tastes good all the way down, and soothes and satisfies the thirsty spot. Delicious because pure. It is made from the choicest roots and herbs.

Hartford, Ct. Monday this coffee will be sold at five lbs. No clue Apr 11, PM. Douglas Morris. Dec 18, AM. Claire Mitchell. Nov 26, PM. Disneyland had a coffee house in the beginning called Folgers and later was maxwell house.

He knew the history. Nov 23, AM. I knew the answer because I like old dogs and children, and watermelon wine. Nov 18, AM. Hey genius! Time to save your score!

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