Why sponsorships fail

If the communication describes only features, not benefits and uses only the language of the organisation, not the company it will not be persuasive. If the opportunity for the potential sponsor is not brought to life—if proposals are not visually inviting, the company will quickly move on to something more appealing. Sponsorship proposals that contain long narrative devoid of key messages and lack insightful images will not appeal to the target market.

This has the effect of not inviting the reader to read on. The key to effective sponsorship seeking is to have effective processes. How to effectively question people is covered in Chapter They apply the same mass market approach to all prospects rather than segmenting their prospect list and taking time to cultivate and engage the most attractive and most qualified prospects.

The impact of this is that they waste time approaching people that they should not be approaching, and not undertaking the required level of research and preparation for those that they should be approaching.

The last big item on the planning list warrants its own section because of how important it is. Which leads me to the third reason your sponsorship will fail Limited Communication with Event Organizer Event organizer communication is another thing that can make or break your sponsorship. Ask for it ; 4. No Swag! Go Forth and Prosper!

Take your inbound strategy to the next level Master the 7 principles of highly effective inbound marketing Dramatically improve your inbound sales Get more buy-in at your company. Topics: Event Marketing. Published on April 5, Don't forget to share this post:. Recent Articles. By Stephanie Baiocchi on January 20, 10 min read. By Liz Moorehead on December 22, 7 min read. By Stephanie Baiocchi on December 21, 8 min read. By Stephanie Baiocchi on November 30, 11 min read. By Eric Choma on October 1, 5 min read.

By Stephanie Baiocchi on August 21, 8 min read. By Stephanie Baiocchi on July 27, 9 min read. By Nick Bennett on July 16, 7 min read. As the founder and CEO of Sport Dimensions, Ron has worked on the technical, agency and commercial sides of the motorsports business for over two decades. A native of suburban Chicago, Illinois, Ron was brought up around cars and racing.

Sport Dimensions is an independent, potent and organic extension of your sales and marketing teams. We are fully scoped to efficiently develop your strategy, organize VIP experiences and create remarkable content.

Our industry knowledge and specialized collective set us apart from mainstream conglomerates. Privacy Made with in Denver, CO. Why Do Sponsorships Fail? Brands expect the property to do all the activation The teams, series and tracks are looking for sponsors to fund their operating requirements. Choosing a sponsorship solution before identifying your business objectives We see many brands buy into a sponsorship program without understanding how it would support their real business objectives.

Industry events Workshops Other Calendar Submit event. Articles Contributors A-Z Contribute. Find people People you may know Invite people Edit my profile. Subscribe to industry newsletters. Clicks ready for Vooma Vaccination Weekend.

Infectious diseases expert, Prof Blumberg, joins Right to Care. First oral Covid medicine authorised in the UK. Lockdown - Serving newly digitised consumers. News Links. Top stories.

What is Africa's youth hearing about Africa? Africa's digital media disruptors 'punching above their weight'. IoT innovation helping to mould Africa's stores of the future. Where your backstory is a front page story.