Its VAIO laptop is also very popular among consumers. The Sony Play station is a very popular product among consumers. The Play Stations 5 runs with better graphics and was launched recently. According to a report published by Reuters in , Sony has a plan of spending However, it is worth mentioning that Sony is experiencing slowing down of sales and revenues in some countries, and therefore, many experts think that it should come up with more innovations. Sony is a brand which is recognized as a producer of high-quality products.
These products are also sold at high prices. This premium pricing strategy depicts a premium brand image. The company has also implemented the price skimming strategy.
After charging high prices to gain high returns initially, it then begins to reduce prices gradually. Once the price begins to decrease, the sales of the product increase. For instance, laptops are priced at a more affordable level whereas, gaming consoles are expensive.
By adopting this pricing strategy, Sony can sell its products to different types of customers. The next area of discussion in the Marketing mix of Sony 4Ps of Sony is place. The company effectively implements strategies and tactics to maintain a satisfactory share of target markets around the world. Sony has products in the consumer electronics, gaming, entertainment and financial services markets. However, the company uses a different categorization to properly group its various products.
The following are the main product lines in Sony product mix:. PlayStation units and related content are grouped under Game and Network Services. Disc manufacturing is included in Others. Such diversification limits the effects of market-based risks. Sony employs a variety of places for delivering its products to target customers. This element of the marketing mix identifies the places or venues that the firm uses to transact with customers, to distribute and deliver products, or to allow customers to access the products.
Sony uses the following places or venues:. Sony Stores sell genuine products and accessories, including Cyber-Shot digital cameras, batteries and television units. These stores are also significant in promoting the brand, considering their name. As you can see, the picture displays a man holding the brand new model of Sony Alpha trying to capture the not very unusual autumn view in an unusual way. Thus, the post tries to deliver the message that this product can be a motive for self-expression or fostering of creativity.
These kinds of brands are typical to the Creator Brand archetype. Some other famous brands that use Creator Brand archetype as their brand identity include Lego, Adobe and Pinterest. One thing that these brands have in common is that all of them provide customers with tools to create or reinterpret.
What are the messaging levels of the Creator? Level 2: The creative and innovative approaches of the customer in an imitative way. All of us know that many companies have problems in presenting their key values and attitudes.
Sometimes our messaging leads to misunderstanding or it does not represent what we aimed to say in reality. Here of course the importance of the brand archetypes is very crucial. How to create a good company culture? What are its values?
Here are some questions that need to be answered properly. We have written a book that goes deeper in these notions and reveals archetypes in specific ways. Sony WHXM3 headphone commercial is a good example to explain one of their major target markets. The following commercial includes a man aged probably between 23 and 30, who is about to have a routine work trip.
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